Samsung QA77S90HAUXTW 77″ OLED S90H 4K Samsung Vision AI Smart TV (2026)

Samsung NQ4 AI Gen3 Processor chip descends on the TV’s main board and lights up with waves of power surging from the chip to the rest of the TV.

A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.

A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.