LG OLED77C66LA 77-inch OLED evo C6 4K TV

LG OLED77C66LA 77 inch OLED evo AI C6 4K Smart TV 2026 - Image 2

LG OLED77C66LA 77 inch OLED evo AI C6 4K Smart TV 2026 - Image 3

LG OLED77C66LA 77 inch OLED evo AI C6 4K Smart TV 2026

Name: LG OLED77C66LA 77" OLED C6 TV Lebanon | Beytech
SKU: OLED77C66LA
Price: 4773.00 USD
Availability: InStock

USD4,773.00

The LG OLED77C66LA 77-inch OLED evo C6 4K Smart TV delivers next-generation OLED performance with Hyper Radiant Color Tech, Perfect Black, Perfect Color and Brightness Booster Pro for exceptional contrast, brightness and color.

In stock

SKU: OLED77C66LA Categories: Electronics, Home Audio & Video, Televisions Tags: LG, Televisions

Description
Additional information

LG OLED77C66LA 77-inch OLED evo C6 4K 120Hz Smart TV:

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Why LG OLED evo C6?

How does LG OLED evo C6 deliver superior picture quality?

Step into the next generation of OLED with the LG OLED evo C6. Brightness Booster enhances every frame with increased brightness, while the alpha 11 AI Processor 4K Gen3 ensures refined detail and precision. Enjoy brighter visuals, anchored by Perfect Black that maintains depth across all lighting conditions and Perfect Color certified for 100% Color Volume and Fidelity. OLED evo C6—designed to deliver consistent, high-quality picture performance in most viewing conditions, bright or dark.

Brightness Booster

Brighter visuals with Brightness Booster

alpha 11 AI Processor Gen3’s new Light Boosting Algorithm delivers brighter highlights and improved detail.²⁾

LG OLED evo AI C6 with Brightness Booster shows a dark scene where a brilliantly illuminated peacock spreads its radiant, glowing feathers, delivering brighter highlights with improved detail and striking contrast.

Perfect Black & Perfect Color

Perfect Black and Perfect Color in any light, always

LG OLED TV features UL-verified Perfect Black and Perfect Color, delivering deeper contrast, enhanced brightness, and vivid, accurate color. See every star clearly, even in a bright room.³⁾

LG OLED evo AI C6 shows a split-screen planet-and-stars scene, comparing an anti-glare matte display with its Perfect Black & Perfect Color display for clearer picture quality in any light, supported by UL certification and Intertek certifications for color volume and color fidelity.

LG OLED evo AI C6 features the Eyesafe RPF 40 from UL certification badge, indicating verified reduced blue light performance.

Eyesafe-verified to reduce blue light, every frame stays easy on your eyes⁴⁾

alpha 11 AI Processor 4K Gen3 with Dual AI Engine

Ultimate 4K picture quality with LG’s most advanced alpha 11 AI Processor with Dual AI Engine

alpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels – now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.⁵⁾

LG OLED evo C6 AI TV’s alpha 11 AI Processor 4K Gen3 glows in purple and blue light on a dark circuit board, highlighting the Dual AI Engine and delivering NPU up to x5.6 faster, CPU 50% faster, and GPU 70% stronger performance.

Why LG AI TV?

LG AI TV optimizes picture and sound while making every day smarter with personalized AI Hub

AI Picture Pro upscales every frame up to 4K with pixel precision

With the alpha 11 AI Processor, AI Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analyzing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.⁶⁾
Hear voices clearly in every scene with AI Object Remastering Ultra

No need to adjust the volume to hear voices clearly. AI Sound automatically fine-tunes voices, background music, and sound effects—even vocals and deep bass—for crystal-clear audio and an immersive experience.⁷⁾
Immersive and room-filling sound with Virtual 11.1.2 Ch

AI Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.⁸⁾

AI HDR Remastering

Upgrade every frame to HDR quality

AI automatically optimizes color, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.

Discover 3 standout benefits of AI Hub

Google Gemini & Microsoft Copilot

Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.⁹⁾

LG OLED evo AI C6 with Multi AI Search features Microsoft Copilot and Google Gemini, enabling voice-based queries and AI model selection to generate the most relevant results directly within the TV interface.

The CES Innovation Awards 2026 Honoree badge is shown on a dark background. Multi-AI Architecture is recognized in the Artificial Intelligence category.

Award-winning Multi AI webOS

AI Chatbot knows the problem before you ask

When your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.¹²⁾
With AI Picture Wizard, make pictures your way

Advanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.
With AI Sound Wizard, tune your sound your way

Your TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.
Far Field Voice Recognition unlocks full access with just your voice

By using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.

Award-winning webOS now secured by LG Shield

The AVForums Editor’s Choice badge is shown on a dark background for LG webOS 25, named Best Smart TV System 2025/2026.

8 Years as The Best Smart TV System

LG Shield

Security you can trust

LG Shield’s 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

webOS Re:New Program

Upgrade your TV up to 5 years for free¹⁴⁾

LG Quad Protection

Your LG TV is built to last with LG Quad Protection

From hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.

AI Magic Remote

Easily navigate and point like an air mouse to enjoy AI Hub

Control your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands. ¹⁵⁾

LG OLED evo AI C6 features AI Hub for personalization, with an AI icon above a remote control surrounded by labels for Multi AI Search, AI Concierge, AI Voice ID with My Page, AI Chatbot, AI Picture Wizard, and AI Sound Wizard.

Why LG OLED evo Gaming TV?

Ultra-smooth and tear-free gameplay

Play in 4K 165Hz with G-Sync and AMD FreeSync compatible

Up to 165Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.¹⁶⁾

LG OLED evo AI C6 for Unbeatable Gameplay in 4K 165Hz shows a high-speed racing game with a yellow open-wheel car in motion, bold “WIN” text on screen, and NVIDIA G-SYNC and AMD FreeSync Premium logos at the top.

World’s first VESA DSC-certified gaming

With VESA‑certified DSC, you get visually lossless detail and real‑time gaming responsiveness over HDMI 2.1—delivering smooth, high‑resolution gameplay with clean, distortion‑free visuals throughout.³⁶⁾

LG OLED evo AI C6 with VESA-certified DSC delivers visually lossless, low-latency gaming, as a large wall-mounted display shows a vivid action game in a neon-lit living room, highlighting smooth motion and high-resolution detail.

Certified 0.1ms response, no ghosting

With its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.¹⁷⁾

LG OLED evo AI C6 with low input-lag shows an intense gaming scene with a towering combat robot amid explosions, with on-screen text referencing Auto Low Latency Mode (ALLM) and Intertek-certified Qualified Gaming Performance.

LG OLED evo AI C6 displays the LG Gaming Portal on the webOS screen, showing a gaming hub with a one-step interface that provides access to multiple game apps via cloud gaming services such as NVIDIA GeForce NOW and webOS apps.

LG Gaming Portal

Your one-stop hub for gaming—no console required

Explore thousands of games from NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.²¹⁾

LG OLED evo AI C6 with Game Dashboard and Optimizer shows side-by-side game screens and an on-screen menu for adjusting gameplay settings such as refresh rate, latency, and visual modes in real time.

Game Dashboard & Optimizer

Easily fine-tune game settings to suit your play style

Customize your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimizer to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimize every game session with ease.

Why is LG OLED evo a great choice for design enthusiasts?

Ultra-Slim Design that fits your modern lifestyle

With its narrow bezels and ultra-slim profile, the screen takes center stage, creating a cleaner, more seamless look. From edge to edge, the design feels uninterrupted, blending gracefully into your space.²²⁾

LG OLED evo AI C6 is wall-mounted in a styled living space, featuring an ultra-slim design with narrow bezels, and it displays a riverside cityscape at sunset on screen.

Discover limitless masterpieces with LG Gallery+

LG Gallery+

Style your space with a variety of content to choose from

LG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.²⁴⁾

LG OLED evo AI C6 with LG Gallery+ displays curated artwork—space-themed visuals, Korean-style paintings, and scenic landscapes—cycling through each piece on screen.

BGM with Music Lounge lets you set the right vibe

Create the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.

LG OLED evo AI C6 ’s LG Gallery+ with BGM and Music Lounge shows the “Forest Evening” forest lake scene on screen, with a visible music lounge UI panel for mood music, Bluetooth playback, and controls.

Watch the Full Movie

LG OLED evo AI C6 shows a Google Photos grid of family snapshots, while a phone displays an album list with the Family Trip album toggle switched on.

My Photos

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.²⁷⁾

LG OLED evo AI C6 is wall-mounted on a green wall above a red console, displaying an information board including weather, sports scores, TV Scheduler, and Home Hub.

Information Board

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Gallery Mode

Switch from TV to artwork seamlessly

With Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.³⁹⁾
Auto Brightness Control

Optimal brightness in any light

Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.²⁸⁾
Motion Sensor

Responsive to your presence

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you’re nearby.²⁹⁾

LG OLED evo AI C6 home screen navigates into the LG Channels interface, showcasing free live TV channels, movies, and exclusive content. The video highlights direct access to hundreds of entertainment options.

LG Channels

Endless entertainment for free

LG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.³⁰⁾

LG OLED evo AI C6 with Smart Connectivity displays the Home Hub interface on screen, showing connections to Google Home and LG ThinQ, with panels for TV, devices, and apps in a single control layout.

Smart Connectivity

Home Hub, your all-in-one smart home platform

Home Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.³¹⁾

True Cinema, preserved in exact detail

Dolby Vision & FILMMAKER Ambient MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.³²⁾
Dolby Atmos

By rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.

Immerse yourself in every sports match

TruMotion for smooth motion in every scene

AI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.