Minimal glare, maximum joy
Matte Display
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you’re watching.
Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display.
Your home,
unlimited possibilities
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.
The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design.
Beautiful in every place
Detachable Stand
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
Actual product may differ from image show. Availability of colours differ by region.
See the world in QLED
100% Colour Volume & HDR 10+
With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness. HDR+ analyses each scene frame by frame to adjust the brightness level for optimal viewing experience.
100% Colour Volume measured to DCI-P3 standard, certified by VDE.
Serif Design
By Ronan & Erwan Bouroullec
‘I’ Shape Design
The iconic “I” shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.
Ambient Mode
Ambient Mode+
Beyond the black screen
Ambient Mode+
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.
Availability of colours differ by regions.
Smart
The smart way to access your favourite content
Smart Hub
Discover your favourite movies, TV shows, games and ambient screens all in one place.
Smart services and GUI (Graphic User Interface) may vary by model, region, language.
Some services are available to watch after registration and subscription.
Usability
Simple connectivity
NFC on TV
When you need some music, simply place your mobile device on top of The Serif for hassle-free streaming.
Compatible devices only.
Specifications
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Product QLED
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Series LS
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Display 55″
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Refresh Rate 100Hz
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