Highlights
Modern Frame Design
Designed to look like a slim picture frame
Art Mode
When The Frame is off, art is displayed
Artful Picture Quality with QLED
Stunning visuals for art and entertainment alike
Samsung Vision AI
Samsung Vision AI meets The Frame
20 years Global No.1 TV
*Source: Omdia, Feb-2026. Results are not an endorsement of Samsung
Features
Your Art Gallery On TV
Key features at a glance
Design
Designed to look like a slim picture frame
Modern Frame Design
Elegantly minimal and modern, The Frame’s design is a work of art in itself that blends beautifully into your home.
A flush fit to the wall
Slim Design / Slim Fit Wall Mount
With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.
* The distance between the wall and TV may vary depending on the wall type and installation method.
Close-up on the side of The Frame TV shows how the TV is being tightly installed to the wall via Slim Design Slim Fit Wall Mount. Pan shot shows The Frame hanging on the wall from the front. Zoom out to show The Frame in a clean living room setting.
Tailor to your space with customizable bezels
Customizable Frame
Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.
* Customizable Frame sold separately.* Supported Customizable Frame lineup may vary by country.
Find the right height for your space
Height Adjustable Stand
The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.
Art
TV when it’s on. Art when it’s off.
Art Mode with 370+ free pieces available each year
When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.
Access 370+ free artwork annually
Art Store Streams
Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it’s easier than ever to explore the world of art.
* Availability may vary by country.* The time at which the 30 artwork are delivered each month may vary by region.* The timing and frequency at which the artwork are delivered may vary by region.* The number of free artwork delivered is subject to change without notice.
The Frame displays an artwork available with Art Store Streams. As the Art Store Streams artwork selection is flipped through from a bar at the bottom of the screen, other pieces appear one by one in large on the TV.
Where your artistic journey begins
Art Home
Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.
* Art Home UI may vary by region and is subject to change without notice.* Though the curations are updated regularly, the updates for the selection of available artwork may vary.* Studio Stand sold separately.
Frame your most-loved moments
My Photo
* Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.
You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.
You can easily upload and exhibit your own photos or a new family portrait. Simply send your photos on your phone or cloud storage apps like iCloud Photos to The Frame via SmartThings for easy display.
Picture Quality
Stunning visuals for art and entertainment alike
Artful Picture Quality with QLED
Watch TV with exceptional QLED picture quality. Using Samsung’s sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what’s on your screen.
Enjoy what’s on, not the reflections
Matte Display
Don’t let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what’s on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.
* Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.
Samsung Vision AI
Samsung Vision AI meets The Frame
Samsung Vision AI
Enjoy new features with Samsung’s Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.
Feel the full power of AI in 4K
NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you’re streaming OTT services, playing your favorite video games or watching live sports.
* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
Enjoy 7 years of
new TV experiences
for free
