Samsung QA77S90HAUXTW 77″ OLED S90H 4K Samsung Vision AI Smart TV (2026)
USD4,139.00
The Samsung QA77S90HAUXTW 77-inch S90H OLED 4K Vision AI Smart TV combines an expansive self-illuminating OLED screen with Glare Free technology, OLED HDR+ and the NQ4 AI Gen3 Processor for deep blacks, rich color and intelligent 4K picture enhancement.
In stock
Samsung QA77S90HAUXTW 77-inch S90H OLED 4K 165Hz Vision AI Smart TV:
Features
The answer to your ultimate win
Samsung OLED TV plays a scene of abstract landscape resembling icebergs and rock formations, with flowing blue and teal textures forming layered cliffs and a glowing, icy atmosphere. Samsung Vision AI logo.
Key features at a glance
Ask your companion anything. Samsung Vision AI is here.
Samsung Vision AI Companion
Getting assistance from AI is now more engaging with Vision AI Companion on your TV. Whether you ask about your content or everyday topics, it instantly delivers video and image responses through multiple AI agents — offering a rich, personalized experience on the big screen.1
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Samsung Vision AI
Feel the stadium roar — AI-powered immersion for football
AI Football Mode Pro
AI Football Mode Pro automatically detects live matches and elevates picture and sound to stadium‑level quality. The result is vibrant colors, sharp details and immersive audio that blends crowd energy with crystal‑clear commentary — making the action feel so real, it’s like you’re there.2
Our most advanced AI-powered 4K processor
NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, the NQ4 AI Gen3 Processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you’re streaming shows, playing video games or watching live sports.4
Samsung NQ4 AI Gen3 Processor chip descends on the TV’s main board and lights up with waves of power surging from the chip to the rest of the TV.
Picture Quality
See real black and real color perfected by Glare Free
Glare Free with Real Black & Real Color
Enjoy deeper blacks and more true-to-life colors on Samsung OLED TVs. VDE-certified Real Black, Pantone-validated Real Color and Glare Free technology deliver authentic contrast and accurate hues that make scenes feel more vivid and immersive.5
Elevated HDR brilliance in each pixel
OLED HDR+
Our processor analyzes each scene and boosts for improved brightness. Working with self-illuminating pixels, OLED HDR+ provides an incredibly bright screen with a deeper range of contrast, which makes even minor details stand out.6
A nighttime city skyline with illuminated skyscrapers reflected on the water, as a brightly lit cruise boat glides across the river in the foreground. A square appears at the center of the screen. Inside the square, the image becomes brighter with richer color and deeper contrast and is labeled “OLED HDR+,” while the surrounding area remains dimmer and is labeled “SDR.” The square gradually expands to fill the entire screen, transforming the full image into OLED HDR+ quality as the SDR label disappears and is replaced by “OLED HDR+. HDR 10+ Advanced logo, HDR 10+ Adaptive/Gaming Logo.
Deep blacks, clean whites and lively colors
OLED
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge, self-illuminating pixels, what you see is a picture that’s pure, bright and always stands out.
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Picture Quality
Easily spot moving objects and text
AI Motion Enhancer Pro
Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear.7
Gaming Experience
Unbeatable high performance for the gamer
Ultimate Gaming Pack
Stay fully locked into the action with Ultimate Gaming Pack. Featuring Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro, your screen is all set for high-performance play with ultra-smooth, tear-free, low latency and real-time responsive performance.12
Get ultra-smooth motion for games up to 165Hz
Motion Xcelerator 165Hz
Enjoy consistently crisp visuals at blazing-fast speeds with Motion Xcelerator 165Hz. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.13
Ultra-smooth, ultra-fast responsive gameplay
G-Sync Compatible
Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion.14
Tear-free, stutter-free, low latency HDR gaming
FreeSync Premium Pro
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.15
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Gaming Experience
Play smarter — perfect settings, every match
AI Gaming Optimizer
‘Dive straight into the action with AI Gaming Optimizer. Using real‑time screen analysis, it instantly recognizes your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimized performance.16
Sound
Surround sound that pulls you into the scene
Dolby Atmos®
Dolby Atmos surrounds you with multi-dimensional sound that pulls you deeper into the action. By projecting audio with heightened depth and clarity, your TV delivers an impressive listening experience that feels rich, spacious and remarkably lifelike.
In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.
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Sound
Sound optimized and remastered to your content and space
Adaptive Sound Pro
Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV’s AI processor recognizes different sounds, like dialogue and background music, and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.18
Design
Laser-thin profile that redefines elegance
LaserSlim Design
Samsung OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, it’s made to blend seamlessly into your space.20
The view focuses on the slim, minimalistic bezel of a Samsung OLED TV, then cuts to the stand. A side view follows, highlighting the TV’s slim form factor. The TV pivots to a front view, displaying an abstract, canyon-like scene with flowing layers of blue, teal, and warm earth tones that showcase rich color depth and contrast.
One UI Tizen
Personalize your screen experience
One UI Tizen
One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.21
Enjoy 7 years of new TV experiences22
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One UI Tizen
Access useful info throughout the day even when your TV is off
Now Brief
Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it.23
SmartThings
Do the SmartThings!
SmartThings
Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.25
A modern living room with a wall-mounted Samsung TV displaying the SmartThings dashboard, showing connected devices across different rooms. Icons around the space represent lights, air conditioning, blinds, appliances and a robot vacuum, all controlled from a single screen. The view zooms into the TV to reveal the SmartThings interface in detail. The stand-light icon is selected, and when its power button is activated, the floor lamp in the living room turns on. The interface then transitions to the blinds icon, and when its power button is activated, the living room curtains open. The view zooms back out to the full living room, now showing all connected devices active and working together. SmartThings logo, matter logo.
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SmartThings
A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.
Control your TV straight from your phone
Quick Remote
With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.26
Sustainability
Charge it with light
SolarCell Remote
With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.31
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