*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

See the Details of Every Light and Dark
*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
The next-level visual detail with brilliant alpha 9 AI Processor Gen8
Our processor’s AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.
Brighter visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

*Brightness may vary based on model, screen size, and market region.

Perfect Black & Color whether it’s bright or dark, only with LG OLED TV
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.

“*LG OLED Display is verified by UL and Perfect Black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux).
*Actual performance may vary depending on the ambient lighting and viewing environment.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*LG OLED TV displays have been certified as Circadian Performance Factor by eyesafe®
*Screen images simulated for illustrative purposes. “
*Actual performance may vary depending on the ambient lighting and viewing environment.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*LG OLED TV displays have been certified as Circadian Performance Factor by eyesafe®
*Screen images simulated for illustrative purposes. “
Perfect Color
100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.

*’100% Color Fidelity’ and ‘100% Color Volume to DCI-P3’ applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*The LG OLED Display is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*The LG OLED Display is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
AI Picture Pro brings every frame to life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame’s elements to enhance resolution, brightness, depth, and clarity.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.
*Image quality of upscaled content will vary based on the source resolution.
The next generation of LG AI TV
AI Magic Remote completes the AI experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.
*AI Magic Remote’s design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
AI Voice ID
LG AI Voice ID recognizes each user’s unique voice signature and offers personalized recommendations the moment you speak.
*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.

AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*The US and Korea use the LLM Model.
*Internet connection required.
*The US and Korea use the LLM Model.
*Internet connection required.

AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.

AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
*Supported menus and apps may vary by country.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Just say “Hi LG” to start interacting with your TV
Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

New upgrades for 5 years with award-winning webOS Re:New Program
Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.
With LG Gallery+, curate a space to your taste
Have your screen transform into a living canvas, featuring 100 pieces of art, immersive scenery, and ambient videos. Regular library updates will keep your space enriched, even when you’re not watching TV.
*Available content may vary by country.
*Provided content is subject to change.
*Provided content is subject to change.
Personalize your space in countless ways
Customize your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.

Easily access Google Photos and showcase your memories
Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.
*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.










